Marketing is critical to achieving maximum price

15 Sep 2014| Posted by: Geoff Baldwin

The difference between average and great real estate marketing can mean many thousands of dollars in the eventual sale price of a property according to RE/MAX WA Managing Director, Geoff Baldwin. “The days of just putting up a sign, a few adverts in the local paper and a basic listing on the internet are a thing of the past for people who a serious about maximising their price”, he said. “Agents and sellers who go that extra mile to ensure their property marketing is exceptional are being rewarded with up to 400 percent more inquiry which obviously creates more viewings and ultimately more competition. “Today's buyers are smart enough to realise there is little or no interest or competition if they visit a home open and see no other visitors or see a property that has been on the market for weeks or even months and hence, even if they are interested themselves they are likely to come in much lower. “One of the most asked questions by interested buyers is “How long has it been on the market?” The longer it's been for sale the less they are likely to offer hence a well targeted and impactful marketing and pricing strategy is critical to shortening listing time and maximising price”, Mr Baldwin said.